SweeGen and CCFT forge joint venture to distribute stevia sweeteners in China
The Chinese sugar provider will expand access to SweeGen’s non-GMO Bestevia stevia sweeteners in the country.
SweeGen has announced its joint venture with the China Commercial Foreign Trade Group (CCFT) as the strategic partner to distribute Bestevia next-generation non-GMO zero-calorie sweeteners through its extensive distribution channels in China.
China Commerce Sugar Industry, a CCFT’s affiliate company, is a sugar distributor and trading partner internationally. The joint venture will transform the sugar market by providing food and beverage manufacturers in China with the sugar reduction solutions from SweeGen.
SweeGen’s Bestevia Taste Solutions taste and sweetener platform offers solutions for food and beverage applications across the spectrum, including beverages, dairy, confectionery, bakery and sauces. The platform features the Bestevia e+ stevia sweeteners as well as other next-generation ingredients like Reb M.
SweeGen’s advanced technology of bioconversion of the stevia leaf results in sustainable products with a taste close to sugar. Unlike other production methods, SweeGen’s bioconversion process starts with stevia leaf extract. The company’s process enables efficient land use and supports farmers by using their stevia leaves.
The strategic partnership with CCFT comes at a time when SweeGen is expanding its regional applications capabilities around the globe to support and collaborate closely with its customers to enable local solutions. Stevia distributorship in China is in line with SweeGen’s mission to help reduce sugar and artificial sweeteners in the global diet.
China consumes approximately 15 million tonnes of sugar annually. Growing health problems linked to obesity and diabetes are a concern to government health officials. Sugar intake is expected to decrease because of China’s Healthy China 2030 initiative to reduce sugar consumption by at least 17%.
Non-GMO stevia sweeteners have led the way in replacing sugar in foods and beverages, nutritional and personal care products, pharmaceuticals and many other market products worldwide.