Editor’s pickSIG carton packs debut in Japan
Moriyama first to run commercial production using SIG filling technology in Japan
SIG Combibloc has announced that dairy manufacturer Moriyama is the first customer in Japan to run commercial production using SIG filling technology, and the first to offer premium ready-to-drink (RTD) products in SIG carton packs locally filled in Japan.
Japan is one of the most competitive and highly developed markets for food and beverages in the world, with innovation being the key to success. Food safety and quality is of paramount importance with high requirements on both aseptic and industrial standards. SIG’s market entry in Japan with Moriyama demonstrates such high-quality standards, for both filling technology and packaging.
Moriyama’s new RTD products, in combifitMidi and combiblocMidi 1000ml aseptic carton packs from SIG, will be filled at the company’s production plant in Kanagawa Predecture on a CFA 812 filling machine from SIG. The new products, including cocoa, organic tea and organic coffee, and packaging fit within Moriyama’s extensive and diverse product portfolio, offering a high level of differentiation in such a “mature and challenging” environment.
Motoo Ohkaku, joint general manager, marketing division and business promotion division IV, Moriyama, said: “Using filling technology from SIG, we will continue to launch product concepts which meet the highest quality levels of the Japanese market, offering true innovation via advanced filling and processing technology to keep up with ever-changing consumer needs.”
Moriyama is also an important co-packer within the Japanese market, and the new filling technology from SIG will benefit this side of its business, helping to expand its market position in the longer term, said SIG.
Lawrence Fok, president and general manager, Asia-Pacific, SIG, added: “With SIG’s product and packaging solutions, manufacturers will have significantly more flexibility to meet current and future market and consumer demands. In particular, our drinksplus solution and the volume flexibility of SIG’s filling machines make it possible for food and beverage manufacturers to create new product segments. With drinksplus, manufacturers can include value-adding extras such as real fruit or vegetable pieces, nuts or cereals gains to beverages in carton packs.
“Moriyama is our perfect Japanese market entry customer, having built up such an excellent reputation in the RTD sector, also with wide multi-channel distribution. We’re excited at the innovation to come, as we continue to work closely with the forward-thinking team at Moriyama.”