Optima presents three focus topics and a new booth concept at FachPack


At the recently concluded FachPack last month, Optima presented a new trade show concept, and presented three focus topics. The concept was well received by visitors, and the presentation as a corporate group with multiple synergy effects was also received positively by visitors. Above all, experts in sustainability were very much in demand and constantly involved in a lively exchange with visitors to the booth. On the topic of digitalisation, the company demonstrated the new Smart Services.

“Fachpack proves once again that packaging manufacturers, packaging machinery manufacturers, retailers and experts from a wide variety of sectors all have to pull together when it comes to sustainability”, said Ulrich Burkart, sales coordinator at Optima. Visitors from a wide range of industries gathered at the Optima booth to discuss more sustainable packaging with the experts present. The experts included Thomas Reissig, managing director of VerDeSoft, a merger of a packaging design agency with an engineering office, which supports companies from all manner of industries in the development of new packaging concepts. Alongside the discussions, the emphasis was also on networking. The experts spoke of the many new contacts they made. 

Burkart was satisfied with the outcome of the show, and commented: “We have established many new interesting contacts and even completed an order directly at the trade show. Our thanks go to the dedicated experts, who we would like to invite again at a convenient time.” 

Sustainable packaging thrives on the cooperation with partners

Guests at the booth included the founder of the company, rezemo. This startup company developed a coffee capsule made of wood, which is 100% biobased. Visitors had the opportunity to try the coffee from the capsules directly at the booth. And to match this, coffee was served in a reusable, personalised coffee-to-go cup made of rice husk. Optima provided a clear message with its trade show appearance that the company is aware of its responsibility, and open and ready for discussion to work together with customers and partners on new, more sustainable packaging solutions. Until now, Optima has taken such measures as saving packaging material with optimised machine concepts and minimising product giveaways through a portioning method based on the nominal weight.

A comparison of the filling scale from the year 1957 with a modern auger filler illustrated the nearly centennial history of Optima and emphasised the unity of the corporate group, which comprises a wide variety of subsidiaries with expertise from many fields of application and market segments. Visitors were amazed at how much expertise is represented in the group and how broadly diversified Optima’s main focuses are. The areas benefit from one another’s main focuses – flexibility at Optima Consumer, safety at Optima Pharma, modularity at Optima Life Science and efficiency at Optima Nonwovens. In line with this, new contacts were made at FachPack for all business areas. “We will demonstrate this strategy of togetherness once again at Interpack 2020”, announces Joachim Dittrich, chairman of the Optima Consumer Division. 

Outlook for the digital future at Optima

Holger Frey, team leader for Smart Services, informed visitors about the new digital products of Optima, which will be combined on one platform in future. These include a knowledge database, a machine condition monitoring system, cyclic and predictive maintenance tools, and a 3D spare parts catalogue. In the knowledge database users will find all the important documents from manuals to training videos. “We will also provide an outlook for the future” added Frey. There are also plans for remote customer support via smart glasses, tablets and smartphones or a 3D format change support. To ensure fast error analysis, reliable traceability of products and optimisation of the overall equipment efficiency, Optima’s line management software Opal is the right solution. This was also demonstrated at the booth. 

The Optima team at FachPack, which took place from 24-26 September 2019 at the Exhibition Centre Nuremberg, Germany. 

The opportunity to discuss the topic of sustainable packaging with experts from VerDeSoft received positive response. 

Environmental-friendly alternatives to conventional packaging material were the focus at FachPack. These alternatives include capsules made of wood from the startup rezemo based in Stuttgart. 

A futuristic video panel introduced visitors to the latest machine technology from Optima. 

The area of digitalisation was also a particular hit with visitors. Optima Smart Services could be called up and explained on the screens.