New Mediterranean Umami Powder cuts salt in snacks

20-05-2020

Sodium reduction ingredient is 1:1 drop-in replacement for salt in snack applications, said Salt of the Earth.

With snacking up during the COVID-19 pandemic, reducing the amount of salt in snacks has been identified as an on-trend task for snack companies. Snack of the Earth has developed a new, clean-label solution-reduction ingredient for snack applications.

According to a report by John Lewis and Waitrose, UK consumers have changed their shopping and eating behaviour during the lockdown, with 38% of the consumers admitting to increased snacking. And, according to the New York Times, for many people, strict personal rules for food adopted before the quarantine have eased, and they are reaching for foods that trigger a comforting childhood memory or are simply a go-to snack to relive stress.

Mediterranean Umami Powder is based on Salt of the Earth’s all-natural Mediterranean Umami, recipient of the IFT17 Innovation Award, microencapsulated onto a carrier of sea-salt and native starch. This new sodium reduction ingredient is designed as a 1:1 drop-in replacement for salt in snack applications, yielding a 40% reduction in sodium, the company claimed. Mediterranean Umami, a clean-label, plant-based solution designed to maintain the desired savoury taste that consumers crave.

Mediterranean Umami Powder is also in demand from spice blenders and flavour houses as a tool to provide flavour and reduced sodium in seasoning blends, as it works in harmony as a key component of complex flavour systems.

David Hart, business unit director for Salt of the Earth, explained: “One of the key requirements was to maintain a craveable salty and savory flavour as well as being a natural and clean-label ingredient. Since snack foods typically have a relatively high amount of sodium, Mediterranean Umami powder can provide up to 40% reduction in sodium, or be used incrementally, in order to allow for a significant but lesser reduction in the amount of sodium in the snacks. When incorporated as an addition to a seasoning blend, it can then be applied to the snacks using dusting, tumbling, or oil slurry technologies.

“We are excited to bring our Mediterranean Umami Powder to market after an extensive development process. Building on the success of our Mediterranean Umami liquid, many customers requested a powder version. The powder is focused solution and cuts sodium in snacks without sacrificing flavour. It currently is being used by an iconic multinational brand, and we are on track to multiply this success globally.”