More Than Half of the Consumers Worldwide Perceive Collagen as Beauty-Enhancing Ingredient
Animal-sourced collagen in so-called beauty food is going against the current growth trend of plant-based alternatives to animal products, and the growth in collagen usage is likely to stay if new research provides strong evidence to prove miracles in wrinkle reduction achieved by consuming collagen, says leading data and analytics company GlobalData.
The company reveals that high popularity of collagen-infused food is driven by the positive perception of the ingredient among consumers around the world.
This reflects in GlobalData's 2017 consumer survey in which 57% respondents worldwide said that collagen is effective in beauty/grooming products. In addition, 45% of consumers around the world expressed their preference in using food as a format for beauty/grooming products.
Irene Bi, Consumer Associate Analyst at GlobalData, says: “More consumers perceive collagen as a beauty-enhancing ingredient, and the fact that they prefer using food as a mechanism to improve appearance creates opportunities in functional food featuring collagen to deliver beauty claims.”
So far the benefits of collagen to skin remain questionable due to the lack of conclusive evidence. According to registered dietitian Nicole Osinga, the human body does not absorb collagen; instead it creates its own collagen to support bone, skin and hair health. However, research has suggested having a balance diet that provides sufficient omega-3, vitamin A & C and even collagen itself, will increase the body's own production of collagen.
Bi concludes: “The lack of positive correlation between collagen consumption and skin health will soon weaken consumers' trust, lowering their likelihood of purchase. This is with the exception of a minority, for whom the desire to stay youthful is so strong that they will take a chance on getting the result they want.
“The trending of collagen is likely to stay if new research provides strong evidence to prove miracles in wrinkle reduction achieved by consuming collagen. But for brands which are keen to further explore the functional beauty food space, looking out for the next beauty-enhancing superstar would be their safer bet.”