Lycored enhances digital resources to spread awareness of lycopene

14-02-2020

Lycored, part of Adama Group, has launched two new digital initiatives to raise awareness of its ingredient, lycopene. The company has overhauled the Lycopedia, its interactive hub which highlights the benefits of lycopene at different stages of life.

New features on the Lycopedia includes:

  • A page demonstrating the role of lycopene in skin health
  • A synergy-focused module explaining how lycopene works in partnership with phytonutrients like lutein and beta-carotene
  • New information about the synergy between lycopene and tocopherol, and their role in supporting prostate health
  • A selection showcasing research on the benefits of tomato phytonutrients for healthy cholesterol levels
  • Details of how lycopene can support bone health in post-menopausal women

Lycored has also launched a one-stop shop at lycopene.com. Packed with educational resources, including recipes and facts about the benefits of lycopene, the site features a team of cartoon superheroes called the “Just Health League”.

The animated characters guide visitors through explanations of the ways lycopene works synergistically with other phytonutrients to support well-being. Taking centre stage are Queen Lycopene and Caption Polyphenol, two micronutrients whose powers are enhanced when they work together.

Golan Raz, head of global health division, Lycored, commented: “For Lycored, lycopene is more than a phytonutrient – it’s our partner. As we discover more about its many benefits, we want to share our findings with consumers, and these digital resources help us do that in eye-catching new ways. We hope they will increase awareness – in the nutrition industry as well as among consumers – about the valuable role of lycopene.”

Meanwhile, a new Lycored white paper, Beyond health elitism, revealed the importance of digital tools in the pursuit of wellness. Over one-third of consumers surveyed by the company indicated they used websites and blogs to support their wellness lifestyles – higher than the number who reached out to friends and family. Apps or devices for wellness, used by 32% of consumers, were also popular.

Zev Ziegler, head of global brand and marketing, health, Lycored, concluded: “Wellness is usually a gradual journey rather than a sudden transformation, and companies like ours have a responsibility to help consumers make small healthy steps. Providing digital wellness tools is an increasingly important way of supporting them.”