FrieslandCampina Kievit Sets Sight on Creamer and Foaming Creamer Market in Philippines
The launch of the Philippines study and innovation kitchen enables beverage manufacturers in the region to grow their business and innovate together with Kievit.
The accompanying market study showed several key findings:
- The instant coffee market in the Philippines is massive: a whopping 80% of coffee drinkers consume 3-in-1 coffee on a daily basis.
- Cold soluble concepts like iced coffee and milk tea got high scores from the consumer led tasting panel, with iced coffee scoring 8.2 out of 9 and iced milk tea even scoring 8.4. This is the highest score ever achieved in a Kievit consumer test.
- Instant beverages that contain dairy are highly liked (75% of respondents).
- Foamy concepts (both coffee and chocolate) are well-received because of their appearance and taste. 61% of respondents say that they would buy these products.
If leveraged properly, the research and these findings could translate to growth opportunities for manufacturers of instant coffee, chocolate and milk tea. The Innovation Kitchen and its enthusiastic new team will enable manufacturers to build on these insights and translate them to new opportunities. FrieslandCampina Kievit has a long history of working closely together with the world’s leading food and beverage manufacturers to create ingredients solutions that enrich consumers’ everyday products.
The new Kievit Innovation Kitchen is located at the same production facility in Manila where FrieslandCampina is producing their beverage creamers, which conveniently also houses the company’s sensory lab and other research and development facilities. In this inspiring space, Kievit’s R&D and technical support join forces with Kievit’s customers to develop fresh ideas together. These can range from marketing strategy and better taste and sensory experiences, to whole new products and innovations.
Luc Steenwelle, Product Group Manager Beverages Asia, on the Innovation Kitchen and market study: “We’re very excited to have opened the Kievit Innovation Kitchen in Manila. Now, we can work side-by-side with our customers in the Asia Pacific region, exploring new possibilities, innovating together, sharing thoughts, and strengthening our relationships. Coupled with the findings from our market study, we are sure that we will help create successful, tailored concepts that meet market needs and can bring them to the market fast.”
The Philippine market study was done in five cities, among people aged 18-55. Twelve products were tested, all prepared in the same way and randomly tested by consumers. This was accompanied by usage and attitude studies, conducted in these same cities to gain maximum insights.