DuPont Nutrition & Health Receives Ingredient of the Year Award 2018 for HOWARU® Shape
SINGAPORE, Sept. 12, 2018 – DuPont Nutrition & Health today announced its HOWARU® Shape has won the prestigious Ingredient of the Year Award 2018 in recognition of its contribution to weight management and the global fight against obesity. The inaugural NutraIngredients-Asia award recognises true innovation and cutting-edge research in healthy foods, supplements and nutrition, and is an acknowledgement of the industry’s very best international health research.
Outstanding gold standard science and extensive global consumer research have combined to produce HOWARU® Shape as an award winner from very strong competition. “The award is a validation from independent experts confirming the quality of science and market potential of HOWARU® Shape,” said Mr. Anders Henriksson, principal application specialist, DuPont Nutrition & Health, who received the award on behalf of DuPont. “The criteria were rigorous, and I am extremely proud of the entire DuPont team on working together on the submission. I also would like to congratulate all our fellow finalists and winners on this achievement.”
HOWARU® Shape is a brand-new probiotic + prebiotic that appeals to those consumers who are seeking to control their weight and improve their body shape by reducing body fat and waist inches without any changes in daily diet or exercise. This has all been made possible by the exceptional efforts of both the science and marketing teams at DuPont. Through a series of “state-of-the-art” safety and efficacy studies and a gold standard clinical trial, HOWARU® Shape has demonstrated that it can deliver a clinically significant reduction in total body fat mass, trunk fat and waist circumference.
Consumer insights from DuPont research have indicated that “Weight Strugglers” are an important segment among health and wellness shoppers who are concerned about weight related health issues but who cannot seem to overcome barriers that prevent attaining a healthy weight. HOWARU® Shape has been shown to remove many of these healthy eating barriers - confirmed by the first clinical trial of its type.