Comexi hires Diego Hervás as new CEO


The appointment demonstrates the company’s commitment to the promotion of innovation and technology.

Comexi has named Diego Hervás as the company’s new CEO, succeeding Jeroen van der Meer, who had held the position since 2014.

Comexi will be facing 2020 with the assurance that the commitment to a more innovative and technological vision will yield results, together with Intelligent Data Management and active listening with clients. In 2019, after closing the loss-making rotogravure unit in Italy, the company managed to return to profits despite the economic slowdown in the market, said Comexi.

The company added that the signs of flexible packaging sector are good, as shown at the last K Fair in Dusseldorf, held more than two months ago, where Comexi closed the sale of eight machines. Throughout the days of the fair, visitors were able to test the operation of Smart Glasses, a technology that allows remote communication with the exchange of images between the customer and Comexi engineers.

Another innovation was the Comexi Cloud, the new digital platform that allows analysis of the production process, control and optimisation of costs and materials, and placing orders online for spare parts.

Hervás takes over the role in a context in which the market is evolving rapidly and the ability to adapt immediately is essential, in order to remain a technological reference as well as a supplier with reliability. For more than a year, Hervás has been an independent member of the board of Comexi. This has given him a broad understanding of both the market and of the structure and operation of the company.

From 2018, Hervás held COO responsibility at Plyzer Technologies, a company with branches in Barcelona and Toronto, which specialises in Intelligent Data Management to improve brand positioning and identify client needs. He previously held different executive positions for more than 14 years at Xerox Corporation, where he led the European Graphic Communications Division.

One of the key aspects of innovation to be intensified concerns recycling and the use of sustainable materials. Comexi investigates and applies technology to its production to achieve solutions with less impact on the environment, as a result of the use of solvent-free inks to make packaging more easily recyclable.